...to advertising. Discussion recently centered around the online world, and touched on the concept of personalized advertising. It's easy to forget that our online presence leaves a trail of breadcrumbs of the sites we visit, and the products we shop for.
This unseen network is meticulously tracked by advertisers, so that when you visit enough pages with the word "bike" on them, you start seeing ads for new bicycles, accessories, guided bike tours and destination bike vacations. On one hand I'd rather have targeted advertising that is relevant to my interests, like ads that display what products you've recently viewed, taunting you with sales. However, somewhere out there is a data mined list of all the things I've ever clicked, building a profile about my interests, and that is a bit unsettling.
Of course there are some ways to "reset" your tracking network, but then it starts all over again.
No comments:
Post a Comment