Sunday, January 15, 2012

Initial readings

Also, I will post the readings of the class as we go along.  Here is the first week or so of readings:


The network

Christakis and Fowler:  Chapter 1 (available at):

Easley and Kleinberg, Chapter 1:  Overview

Gladwell, M. (1996). The tipping point. The New Yorker
http://www.gladwell.com/pdf/tipping.pdf

Listen to:


 Structural holes, embeddedness and triad closure

R. Burt. 1995.  Structural Holes:  The Social Structure of Competition. Belknap Press. 8-49.

M. Granovetter. 1973. “The Strength of Weak Ties.” American Journal of Sociology 78: 1360-80.

P. DiMaggio and H. Louch. 1998. “Socially Embedded Consumer Transactions:  For What Kinds of Purchases Do People Most Often Use Networks?” American Sociological Review 63:  619-637.

Chapter 3:  Strong and Weak Ties

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