The network
Christakis and Fowler: Chapter 1 (available at):
Easley and Kleinberg, Chapter 1: Overview
http://www.gladwell.com/pdf/tipping.pdf
Listen to:
Structural holes, embeddedness and triad closure
R. Burt. 1995. Structural Holes: The Social Structure of Competition. Belknap Press. 8-49.
M. Granovetter. 1973. “The Strength of Weak Ties.” American Journal of Sociology 78: 1360-80.
P. DiMaggio and H. Louch. 1998. “Socially Embedded Consumer Transactions: For What Kinds of Purchases Do People Most Often Use Networks?” American Sociological Review 63: 619-637.
Chapter 3: Strong and Weak Ties
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