Friday, March 2, 2012

Crowdsourcing: Making Sure It's Here to Stay

Thanks to the advent of social networking, sources of information are no longer limited to professionals (i.e. scholars, authors, journalists.) Rather, a common person with internet access is capable to contributing their insight or personal expertise to the vast array of information available. Because of this, it is now possible to present problems, questions, or requests to internet users to gain information in a practice known as “crowdsourcing.” I did some reading (articles posted below) and found a couple of reasons as to why crowdsourcing is beneficial and also how we as internet users can help to propagate its existence.

The benefits of crowdsourcing are available to both internet users who post the information and those who make use of it. In the sense of the common internet user, crowdsourcing offers opportunities to increase one’s social capital by connecting them more easily to others who may be in need of their knowledge and/or skill set. In the sense of those looking for information, crowdsourcing can make the search process considerably quicker and cheaper, and in some cases yields more accurate results. For example, it was found that overall, conclusions that are made by a group of average people are generally more accurate than those made by a few experts in that field.

All of this being said, it is easy to see why crowdsourcing is a practice that we want to maintain. In a study conducted with Youtube channels, it was demonstrated that the makers of videos that received more views had a far greater chance of continuing to produce content than those whose videos had received fewer or decreasing views. This makes the method for preserving crowdsourcing a simple one: participation. Participating in crowdsourcing, whether by putting your knowledge or content out there or by absorbing that of others, is the only way to keep it going. Whether this means reading a blog post, watching a Youtube video, or upvoting a meme on Reddit, the goal is to make sure that adequate attention is being given to those whose internet activity makes them a potential valuable contributor to crowdsourcing.

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